In early September, Nuance reopened the Hugo Boss store at Zurich Airport after a major refurbishment which saw the brand integrate new interior design features and ‘state-of-the-art’ materials

 

The launch marks the second Hugo Boss store opening by Nuance in 2014, as the travel retailer opened a spacious store at Mumbai Airport with the new shop concept earlier this year.

 

Nuance also operates four shop-in-shops in EMEA; two Boss Traveller Shops in Stockholm and Lisbon and two Boss Orange shops in Manchester and Dusseldorf showcasing the brand’s urban casual-wear range. The Boss Orange Shop in Manchester is also being renovated this year.

 

 

Along with improved sight lines through the store, the space is described as being sophisticated, solid, yet airy with a modern feel and design.

 

Karl Walter, General Manger of Nuance’s operations in Switzerland comments: “We are delighted to partner with Hugo Boss in bringing this cutting edge store design to Zurich. Our partnership has been a long and successful one, and I would like to take this opportunity to thank Hugo Boss for its commitment and co-operation. This sophisticated store brings forward the best in retail design, facilitating easy browsing and clear brand visibility.”

 

Jesper Gustafsson, Director Travel Retail comments: “This is a highly anticipated store opening from our side, showing off our latest concept at a key airport such as Zürich. With Nuance as a partner, I am sure also retail operations will be at highest standard and we look forward to a successful business.”