Real Madrid and Portuguese international soccer star Cristiano Ronaldo chose today to launch his new fragrance CRISTIANO RONALDO LEGACY at the World Duty Free/DUFRY store at Madrid Barajas Airport in Spain.

This will now be exclusively available until May 2016 at WDF stores in the Spanish airports of Madrid, Barcelona, Alicante, Málaga, Palma, Las Palmas and Tenerife.

Apparently, today’s launch also helped the footballer pass another personal milestone as he achieved a ’long standing ambition’ to create his own personal fragrance.

 

‘EXTRA TIME’ LAUNCH PERIOD FOR WDF

Commenting on the launch, Pedro Castro, CEO Southern Europe & Africa at Dufry said: “One of our main aims as a business is to offer our customers exclusive and ‘first to market’ fragrance and beauty launches.

 

 

“We work in close partnership with brands to offer truly special and unique products to the passengers who visit our airport stores. CRISTIANO RONALDO LEGACY is the perfect example of just such an exclusive product and we’re especially delighted that Cristiano Ronaldo is here in person in our World Duty Free store, to kick off the launch of his fragrance in Spain.”

 

AN HONOURABLE OCCASION

Ronaldo responded: “To be launching my fragrance with World Duty Free here in Madrid, where so many of the important moments in my life have happened, has real significance for me. It’s an honour to be here today to celebrate the arrival of CRISTIANO RONALDO LEGACY in Spain.”

As for the fragrance itself, this is said to be dominated by a mixture of lavender, apple and cinnamon with ‘luxurious and exotic notes’ creating a seductive scent that ‘embodies his masculinity and timeless appeal’.

The product is being distributed through Conaxess Trade (formerly Valora Trade) and consists of an elegant solid glass bottle featuring gold detail and texture to create a ‘glamorous and stylish aesthetic’.

The polished and minimalist design has been completed with an ‘understated’ gold engraving of Cristiano Ronaldo Legacy.

For the time being the new product line is exclusively available in Spain with World Duty Free/DUFRY with the CRISTIANO RONALDO LEGACY EDT 50ml available at €46.75; the EDT 100ml €65.45; and the Deodorant Stick 75ml €19.55.