Alpha LSG’s inaugural OMG! Awards ceremony for Thomas Cook Airlines brought to a close an innovative two-day training event – held 22–23 April 2015 – designed to propel the airline’s excellent customer service standards and help deliver improved commercial results for the carrier.

 

Crew members took part in training and a range of fun, interactive sessions to learn how to forge fast relationships with customers and develop a better understanding of their needs. Alpha LSG’s inflight retail team and key suppliers were also on hand to help explain how different brands and products are sourced and selected for specific flight paths.

 

The awards, handed out during a glamorous masquerade ball, recognised the achievements of Thomas Cook Airlines cabin crew in terms of inflight sales and passenger service.

 

The award for Highest Average Spend per Head was won by Belfast-based Dean Alexander (pictured top right) who was presented with a medal, Champagne and a cheque for £1,000 by Cor Vrieswijk, Chief Operating Office of Thomas Cook Airlines and Alex Forbes, Chief Operating Officer of Alpha LSG. Andrea Kent of Manchester was named runner-up.

Tamara Henderson of Stansted and Gatwick was crowned Top Incentive Winner 2014 and took home a trophy, medal and Champagne, while Cardiff took the trophy for Best Base with the Highest Incentive Participation. A medal was awarded to Aron Wallis of Birmingham for his Commitment to Incentives.

 

Special Recognition Awards went to Cara Tunstall of Manchester (pictured above, along with (l-r) Alan Hayes, Alpha LSG; Oliver Zebedee Howard, and Shoot the Moon’s Phil Marshall) for her Creative Cart Top Displays and Spencer Ritson of Gatwick for his Commitment to Sales Feedback.

 

For Commitment & Dedication, two Special Mention Awards went to Matthew Taylor-Fray & Jo Whinder, both from Manchester Airport.

 

Alex Forbes, Alpha LSG’s Chief Operating Officer, says, “A key part of our role is to help Thomas Cook Airlines develop an inflight retail offering that really appeals to their customers and is profitable.

 

“Acting as our front-line sales team, cabin crew have a crucial part to play in this strategy and we are committed to supporting their endeavours through our new training programme, and recognising and rewarding their successes through our awards scheme.”

 

Maggie Kennedy, Head of Cabin Services for Thomas Cook Airlines, comments, “This fantastic event has been a real inspiration to the team, ahead of the forthcoming summer season which sees the launch of our new routes to New York and Miami and more new aircraft in our fleet.

 

“Recognising the success of our great team and combining a real focus on serving our customers can only help us give an ever better service in 2015.”

 

Thomas Cook Group Airlines includes Thomas Cook Airlines UK, Thomas Cook Airlines Belgium, Thomas Cook Airlines Scandinavia and Condor Flugdienst. Combined they carry 16.5m passengers per year, generating revenues of £2.8bn ($4.24 bn).