The Victoria’s Secret lingerie and beauty retailer has opened an 81sq m store in Roma Fiumicino Airport with LS travel retail Roma.

 

The store actually opened on October 1 and shoppers can now find the company’s trademark fragrances such as the FiFi Award-winning Victoria’s Secret Bombshell, plus recently-launched collections like the new Eau So Sexy & Victoria’s Secret Fearless.

 

Other ‘favourites’ include VS Fantasies and a range of travel-ready items, such as body-care products and signature lip gloss and its Flirty Fragrance, plus ‘glamorous accessories’ featuring bold colours and modern shapes.

 

This store new location also features ‘functional-yet-chic accessories’, plus branded cosmetic cases and multi-use fashion bags. Must-have essentials include scarves, ‘high-quality sunglasses’ and ‘perfect panties’ to complete the

 

Describing the new store, the partnership stated: “The modern façade and dynamic storefront boast an air of sophistication, while the interior features upscale elements like black-cherry fixtures and eye-catching focal walls.

 

“The store will also showcase both its brand identity and range of products, with a gallery of iconic black and white images and a video wall that broadcasts footage of the Victoria’s Secret Angels. It gives new meaning to the words sexy, sophisticated and forever young.”