Hyderabad car giveaway is latest in string of HPPs
By Charlotte Turner |
Hyderabad Duty Free (HDF) – a 100% subsidiary of GMR Hyderabad International Airport Ltd. (GHIAL) – and drinks giant Diageo have given away a Mahindra TUV 300 vehicle to frequent flier, Surya Pathapati, in a high profile promotion.
This was the part of the ‘Johnnie Walker Rewards You’ promotional campaign organized at Hyderabad Duty Free.
To participate in this mega promotion, passengers had to purchase a Johnnie Walker (JW) product in one transaction valued at $50 and above. This entitled the participants to receive a coupon/entry card. At the end of the promotional event, a winner was chosen in a lucky draw.
This is just the latest in a string of high profile promotions and prominent discount initiatives laid on by Hyderabad Airport and some of its most important partners.
CATHAY PACIFIC TIE-UP
As previously reported, Hyderabad Duty Free Retail tied up a deal with airline, Cathy Pacific, to give passengers store discounts from July to the end of September.
The airport’s retail and F&B portfolio has grown in recent months to include three new retail stores at its domestic terminal from sportswear brand Puma, multi-brand watch retailer Helvetica, and Indian outdoor company Wildcraft.
The airport was also keen to publicise the arrival of a Mc Café – the first in an Indian airport – and Subway to its list of global F&B brands.
Mc Café is located on the Car Park Level of the airport and Subway, a popular American fast food restaurant franchise, is available at Airport Village (Arrivals level) and also on the car park level of the airport.
-
Indian Sub Cont,
Asia Pacific Travel Retail Awards: The Winners
-
Indian Sub Cont,
Details emerge of JFK T1 commercial programme and duty free tender
-
Indian Sub Cont,
JCDecaux research offers major passenger insights
In the Magazine
TRBusiness Magazine is free to access. Read the latest issue now.