Following the successful launch of Sì in 2013, Giorgio Armani has launched its new feminine fragrance Sì Intense onto the travel retail market.

 

The eau de parfum is, according to the design house, ‘a tribute to modern and absolute femininity. A sensual chypre heart arousing the senses. Intense, voluptuous and daring. A statement of grandeur.’

 

More textured than the original, Sì Intense presents nuances of blackcurrant neo jungle essence – a note extracted from the very heart of the fruit – illuminated by zesty bergamot and mandarin essences, with a hint of silky freesia.

 

The elegant clear and black bottle features internal lacquering, achieved using cutting edge technology to create a 3-D effect inspired by hand-blown Murano glass.

 

 

For its travel retail promotions, the brand has created a new concept inspired by the three facets of Giorgio Armani femininity: harmony from Sì, naturalness from Acqua di Gioia and seduction from Armani Code.

 

Within a three-sided podium, a link is created between each element and its floral emblem: the freesia for Sì, the jasmine for Acqua di Gioia and the orange blossom for Armani Code.

 

For the principal activations, an artist will be on hand to expertly engrave the bottles with the consumer’s own message, bringing a welcome element of personalization to the campaign. Promotions for Giorgio Armani Sì Intense are set to run throughout autumn across 200 travel retail locations in Europe, the Middle East and Africa.