Estée Lauder signs Kendall Jenner

By Doug Newhouse |

The Estée Lauder Companies has chosen Kendall Jenner, a new fashion star and social media icon as its new brand ambassador.

 

The beauty giant says Kendall will now appear in digital, television and print advertising campaigns and play an active role in creating social media content for Estée Lauder’s channels as well as her own.

 

“Bridging the worlds of high fashion, entertainment and social media, Kendall is a modern beauty who represents a whole new generation of women who live, breathe and share beauty, fashion and life 24/7, on their own terms, in a visually compelling way,” said Jane Hertzmark Hudis, Global Brand President, Estée Lauder.

 

“She is the ultimate instagirl, and we are excited to leverage her image, voice, energy and extraordinary social media power to introduce Estée Lauder to millions of young women around the world.”

 

Kendall Jenner commented: “It honestly feels like a dream to represent such an iconic beauty brand — it is an incredible honour and quite humbling.”

 

 

KENDALL JENNER HAS 30M FOLLOWERS…

Jenner is said to have 30m social media followers across Instagram, Twitter and Facebook, placing her as the number one model on social media. She has also made her mark in the beauty and fashion arena and prior to signing with Lauder she was featured in a 13-page fashion feature in the December issue of American Vogue shot by Patrick Demarchelier.

 

She also made her fashion week debut in February, walking in Marc Jacobs’s fall/winter 2014 show, followed by her haute couture debut at Chanel quickly thereafter. Jenner also did her first high-profile fall/ winter 2014 advertising campaign for Givenchy.

 

She has since ‘walked’ for leading designers such as Balmain, Dolce & Gabbana and Fendi, and graced the red carpets of the world’s most fashionable events including the Met Gala, Cannes Film Festival and MTV Video Music Awards.

 

Kendall has already worked with some of the industry’s most influential fashion photographers such as Patrick Demarchelier, Mert & Marcus, Mario Sorrenti and Mikael Janssen, and has appeared in magazines from the avant garde Love to fashion bible Vogue Paris, W and an eight-page editorial in Interview that crashed its website when it went live.

 

TOP IMAGE: Behind the scenes on an Estée Lauder ad shoot with Kendall Jenner. [Photo courtesy of Estée Lauder/Business Wire].

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