Beauty house Coty, is launching, See By Chloé Si Belle, a new scent to join the See by Chloé range, which will land on counter in February 2015 in Europe and Asia travel retail doors.

 

In July Markus Stauss Coty’s Marketing Director for Travel Retail and Export Worldwide, told TRBusiness that the company is targeting a top 5 position for its Chloé fragrance brand, worldwide, in the next couple of years.

 

The first See by Chloé fragrance was launched in early 2013 to complement the fashion house’s latest line. But Si Belle follows the launch of a product, which currently stands on its own in the portfolio.

 

Chloé Love Story was launched at an event in July earlier this year in Paris, which TRBusiness attended.

 

 

Created by Louise Turner and Nathalie Cetto (Givaudan), the juice ‘reveals a sparkling freshness’. Top notes include neroli and birch leaf, and gardenia sits at the heart of the fragrance. Orange blossom and white musk also feature.

 

Coty describes the fragrance as “a floral composition, modern and vivid, which flirts with bold notes and intrepid accords. This special limited edition expresses the smile, spontaneity and audacity of See by Chloé.”

 

Left: The fragrance flacon features distinctive glass pleats transparent and pink.