Al Nassma, the fine camel milk chocolate brand, reports it has commenced trading at its first Asian travel retail location – the Valiram shop in Kuala Lumpur KLIA – and has also won a new listing with Bahrain Duty Free.

Using a prominent upright ‘golden camel’ display unit in the centre of the store, the company is optimistic of good sales in ‘non-camel’ countries, particularly as the confectionary is halal.

Staff at both Kuala Lumpur and Bahrain have received specialist training from Al Nassma, including the opportunity to sample fresh camel milk – a new experience for many.

“All were delighted and motivated and looking forward to selling a new kind of chocolate and concept,” says Director of Sales at Al Nassma, Patrick Dorais.