Antica Sambuca shrinks its classic spirit to fit on airlines

By Charlotte Turner |

Antica-Sambuca-5cl-leadLiqueur specialist, Rossi D’Asiago will be launching a miniature 5cl sized bottle of its Antica Sambuca Classic spirit, developed especially for airlines and cruise ships, in early 2017.

 

Export Director, Nicola Dal Toso comments: “Our full-sized bottle is ideal for the airport shop floor, but we realised we would need to adapt its size if we wanted to offer our Sambuca both inflight and on ships.

 

Antica-Sambuca-5cl-tall

 

“The new size is perfect for airlines and cruise ships that want to offer something different to drink to their passengers, and don’t want to just stick to the usual spirit choices.”

 

ADDITIONAL FLAVOURS IN THE FUTURE

Currently only offering the ‘Classic’ Antica Sambuca in the new 5cl, Rossi D’Asiago aims to release additional flavours in the near future.

 

“Our Antica line offers a wide range of flavours including: Liquorice, Raspberry, Banana, Apple, Coffee, Cherry and Tropical,” adds Dal Toso.

 

“For the moment we have just focused on our classic Antica Sambuca product [but] when the timing is right and there is more of a demand, we will add to the portfolio with more flavours.”

International

Alcohol insights: Conversion up, spend down in Q4

Conversion of visitors in the alcohol category in duty free has risen to 54% in Q4 2023,...

Asia & Pacific

Heinemann Asia Pacific makes breakthrough in New Zealand at AKL

Heinemann Asia Pacific is set to enter the New Zealand market with three new retail concepts at...

International

Men buy and spend more in travel retail says new research by m1nd-set

Men have a higher conversion rate and spend more when shopping in travel retail, says new...

image description

In the Magazine

TRBusiness Magazine is free to access. Read the latest issue now.

E-mail this link to a friend