Plush toy specialist Aurora World says it is returning to the TFWA World Exhibition this year with a new enlarged stand, reflecting its growing portfolio (K67 Green Village).

 

New products have been launched which both add to existing characters and introduce trending concepts through new partnerships.

 

Yoohoo Minis, miniature versions of Aurora’s number one concept, Yoohoo, joins Aurora’s inflight portfolio with 10 available styles all measuring 7.5cm and retailing at $6 USD. “To create exclusivity, airline buyers can mix and match to create their own multipacks,” says Aurora.

 

The company also announces a completely new collaboration with the popular tokidoki brand. From early 2017 a new range of plush characters will be available to buy including “Donutella”, “Moofia, “Mermicorno” and “Unicorno”. Tokidoki’s global success continues to grow with collaborations with Barbie, Levis, Fujitsu, Skull Candy and many more.

 

NEW WAREHOUSE JEBEL ALI

Also new to Aurora’s portfolio are Dinosaurs, available in seven different styles which include a Parasaurolophus, Spinosaurus, T-Rex, Triceratops, Pteranodon, Brachiosaurus, and Stegosaurus.

 

Aurora is keen to show off its new merchandising unit, specifically designed for travel retail. The three-sided unit can hold up to 160 pieces from the Aurora range using just 0.650sqm of floor space.

 

Aurora reports that the MEANA region is one of the fastest growing territories, and to better support its travel retail partners it has opened a new warehouse in Jebel Ali, Dubai, in partnership with Modern Freight Co.

 

Garry Stoner, Aurora’s Global Travel Retail Sales Manager says: “Prior to the opening of the distribution centre, it has been both a challenge and a frustration to not be able to better support our travel retail partners in this territory. We see great sales development potential in Asia and the Middle East, the opening of this warehouse supports both our travel retail and domestic customers in the Middle East and sub-continent, including the MEANA region.”

 

This year, Aurora’s sales have grown by 21% and it has opened several new doors including ARI Muscat Duty Free, Dufry, B&S Global, SMI Myanmar, Gebr Heinemann Kuala Lumpur Airport, Setur Turkey, and a pop up store with P&O Ferries UK.