Mars International Travel Retail (MITR) has expanded its global travel retail team with the appointment of Matt Boulter as Category Director and Arabella (Belle) Smith who takes on the newly created role of Corporate Affairs Manager for the Mars global retail business.

 

“Matt has strong cross-functional experience having held positions across several different areas including manufacturing, commercial, sales and marketing,” says MITR.

 

Boulter, who will be responsible for both the marketing and category teams, joined Mars nine years ago. His most recent role was as Snickers UK Brand Director, where he was part of the ‘Global Snickers Brand Board’ focusing on key growth driving initiatives such as the global ‘You’re Not You When You’re Hungry’ advertising campaign.

 

“Matt has built a tremendous track record during his time at Mars, and exudes all the defining characteristics of the culture we are proud of within the MITR business. We are extremely excited to have him, and I wish him every success,” says MITR General Manager Craig Sargeant.

 

Another new face joining the MITR team is Arabella (Belle) Smith, who takes on the newly created role of Corporate Affairs Manager for the Mars Global Retail Business.

 

In her new role, Smith will be responsible for developing corporate affairs strategies and providing communications support for Mars International Travel Retail (MITR) and Mars Retail Group, including M&M’S World stores and My M&M’s.

 

Smith’s new role will ensure connectivity of the Global Retail Group, which includes providing MITR and Mars Retail Group leaders with the strategic communications counsel, insights and tools to achieve key strategic goals.

 

Smith brings with her valuable Retail industry experience having joined the company in 2011 as Marketing & PR Manager.