Cunard launches gin on tap ahead of ‘World Gin Day’

By Doug Newhouse |

WORLD GIN LOGOCunard Line’s Queen Victoria cruiseline is preparing to mark ‘World Gin Day’ (10th June) by offering its cruise passengers gin on tap during its first Mediterranean voyage, following the completion of its £34m ($43m) refit.

 

The Queen Victoria departs on its first voyage around the Mediterranean today (9 June) having had its very first ‘draft gin tap’ installed by courtesy of Pickering’s Gin.

 

‘UNIQUE COLLECTION OF GINS’

Queen Victoria post refit

Cunard’s Queen Victoria cruise liner.

For its part, the gin company has launched ‘a unique collection of gins’ exclusively for Cunard’s three luxury liners – namely the Queen Victoria, Queen Mary 2 and the Queen Elizabeth [Harding Retail works separately with all three ships on the onboard retail side-Ed].

 

the botanist gin 2

The gin-making process at The Botanist Gin Distillery on Islay, Scotland owned by the Rémy Cointreau Group.

According to Pickering’s Gin, which is made at the company’s distillery in Edinburgh, the company has ‘a shared history with Cunard’, since its co-founder Marcus Pickering’s great-uncle George Gibbons CBE RD RNR, sailed as a captain onboard Cunard White Star liners between 1909-1944.

 

According to the present generation Marcus Pickering, the company has now created three new unique London dry gins, with one to complement each of the three aforementioned ships (Queen Victoria, Queen Mary 2 and the Queen Elizabeth).

 

He said: “Working with Cunard is a dream of mine and the ability for small companies like ours to work with a globally recognised cruising brand has been a revelation.

 

The Cunard Victoria Midships Lounge where gin celebrations are not unknown copy

The Cunard Victoria Midships lounge bar where the ‘gin celebrations’ commence from tomorrow (10 June 2017).

‘DAVID AND GOLIATH’

“It is proof that it is possible for David to play nicely with Goliath in such uncertain times, and deals like this really help to secure the future of our business. Being a small part of Cunard has delighted my family.

 

“I might not be steering the ship, but at least I can lubricate its passengers.”

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