DFS Group supports China’s Century event

By Doug Newhouse |

TFWA has confirmed that DFS Group has agreed to host this year’s China’s Century Conference Gala Dinner on 11 March in Shanghai.

 

As was the case with the first event in Beijing two years ago, the event is once being organised in partnership with APTRA and it will be held over three days from 10 to 12 March 2015 in the Jing An Shangri-La Hotel in West Shanghai.

 

The DFS-sponsored dinner will be held on the evening of Wednesday 11 March and is being accompanied by live musical entertainment from the early evening until 23.30 hours in the Grand Ballroom of the hotel.

 

CHINESE CULTURAL CELEBRATION

Describing the theme for the evening, TFWA said: “Chinese artistic style has influenced European art, design and ceramics since the early 18th century. The theme for the Gala Dinner, where East meets West, will be ‘Chinoiseries’ with whimsical and flamboyant interpretations of traditional Chinese decorations, entertainment and contemporary dance.

 

Cultural dance was also a theme at the last 2013 China’s Century Conference dinner in Beijing.

 

Registration for this year’s 2015 TFWA China’s Century Conference is open until 20 February at www.tfwa.com, although industry executives are being advised that they should apply early in order to secure their registration, invitation letters, visas, flights and accommodation.

 

TFWA adds that DFS is one of several enthusiastic sponsors to have stepped forward to support this high profile event. Others include the China Duty Free Group and Interparfums (Platinum sponsors); Distell and Sunglass Hut (Silver Sponsors); King Power Group (Hong Kong), Bally and JT International (Opening Cocktail); Furla (Luncheon); Coccinelle, Mondelez; Stoli Group and Neuhaus (coffee breaks); Haikou Meilan Airport Duty Free Shop Co. Ltd (portfolios); LS travel retail (lanyards); Lacoste (hostess outfits); and delegate gifts from, among others, APTRA, Haribo, Kipling, La Sultane de Saba and Travalo.

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