Johnnie Walker has launched a limited edition bottle design exclusive to travel retail. The Johnnie Walker Gold Label Reserve Exclusive Travellers’ Edition is aimed squarely at the festive gift market and is priced at US$68/€58.

 

Inspired by the spirit of travel and in celebration of shoppers’ own journeys, the special bottle is presented in a striking gold metallic coating and is embossed with an image of the world map. It will become available in travel retail locations where the award-winning Gold Label Reserve is already stocked in time for key occasions such as Christmas, New Year’s Day and Chinese New Year in February.

 

Peter Fairbrother, Marketing Director of Diageo Global Travel and Middle East (GTME), says, “We have created this limited edition bottle design exclusively for our travel retail partners in the run up to the key festive gifting moments. Johnnie Walker Gold Label Reserve Exclusive Travellers’ Edition serves to highlight our commitment to provide differentiated premium products for the travel retail channel and we are positive that the luxurious world map design captures the imagination of travellers seeking gifts that celebrate journeys.”

 

Johnnie Walker Master Blender, and creator of this celebration blend, Jim Beveridge suggests the perfect serve to show off the versatility of Johnnie Walker Gold Label Reserve:

 

“A whisky as special as this is designed to be shared, so I would suggest savouring it in a tall glass with crushed ice and a slice of orange, to really bring out each layer of flavour. Johnnie Walker Gold Label Reserve Exclusive Travellers’ Edition is perfect to toast the occasion and transform the moment into something spectacularly memorable.”