Ferrero Travel Market is launching a brand new platform for its well-know mint brand, Tic Tac.

Working with travel retailers worldwide, Tic Tac says it will invite fans to ‘enjoy the little things’ through ‘highly visible’ point of sale materials, ‘effective brand merchandising’ and the launch of new products, which are exclusive to travel retail.

The new novelties, to be debuted at TFWA World Exhibition & Conference in October, include a Tic Tac key chain in a gift pack containing four mini boxes. There is also a Tic Tac key fob shaped like a super-size Tic Tac with room for two mini boxes inside.

There is a destination collector’s set of four souvenir T100 Tic Tac packs with images of some of the most ‘iconic’ locations in the world.

Tic Tac fans will also find a travel exclusive iPhone cover with a Tic Tac maze game on the back and three boxes of mints in the gift pack.

Francois Godin, General Manager FTM explained, “The current Tic Tac collection, which was unveiled two years ago, including T100 destination sleeves, the extra-large flip-top pack filled with mini-boxes and the big Tic Tac bottle, has proved extremely successful in raising awareness of the brand and generating sales.

“Tic Tac is now accepted not only as a mouth freshener but also as an impulse gift purchase. With our latest additions to the collection we intend to shake up the sugar category a little and provide some interesting alternatives as a change from chocolate confectionery.”