The Estée Lauder Companies has named Guillaume Jesel as the new Senior Vice President/Global General Manager at Tom Ford Beauty, where he will lead the global beauty brand, working directly with Tom Ford, President and CEO of Tom Ford International – reporting to John Demsey, Group President.

 

“Guillaume is incredible,” said Tom Ford. “A great talent, a brilliant business man, and a wonderful leader. I could not be more pleased to have him as Tom Ford Beauty’s Global General Manager.

 

“Through his tenure at The Estée Lauder Companies and his career, he has gained a profound understanding of the global beauty industry. His experience is invaluable as we launch in China and continue to build our beauty business internationally.”

 

 

John Demsey, Group President also added his approval: “Guillaume has already had a major impact on the brand, and we are confident that his leadership skills and his experience in the world of cosmetics will help this brand grow into a major powerhouse.”

 

This new appointment is the culmination of 14 years service by Guillaume Jesel at the beauty company, having worked in a number of senior roles, including Vice President, Global Makeup Marketing for the Estée Lauder brand and Senior Vice President of Global and North America Marketing, M·A·C Cosmetics.

 

 

The company says that it is while he was working at M·A·C that Jesel played ‘an integral role’ in shaping the brand strategy with the leadership team.

 

The company added: “His extensive experience includes the deployment of M·A·C’s more than 50 launches annually and overseeing Product and Consumer Marketing. He also helped lead the brand’s ground-breaking fashion and pop culture collaborations, establish the brand as a leader in social media, and contributed to the success of its breakthrough Viva Glam campaigns in support of the M·A·C AIDS Fund.

 

“Prior to joining the company, he served in marketing capacities of increasing responsibility at the Lancôme division of L’Oréal.”