Hanse Distribution is bolstering its well-being portfolio with the launch of a new addition to the Kuytec brand’s line – the travel-size ready to use ‘Abdominal Trainer’ – which Hanse presented to visitors for first time at the TFWA World Exhibition in Cannes last year.

 

The latest addition to Kyutec’s product range is an inflight exclusive and already has confirmed listings on Lufthansa, Aeroflot and Malaysian Airlines from March 2016. “Great functionality, compact, ready to use, stylish and very effective – this product is a must have for those on the go,” says Anna Berezhnaya, Sales Director at Hanse Distribution.

 

Hanse introduced two new novelties from the Kyutec brand last year – the ‘Child Guard Phone’ and the ‘Snore Stopper’. “The welcome was tremendous and the products received listings on many airlines across the world, such as Lufthansa, KLM, Singapore Airlines, airberlin, among others,” adds Berezhnaya.

 

 

The most successful Kyutec product in 2015 was the ‘Electro Pain Relief Pads’, which was launched in April last year. According to Hanse it quickly accrued listings on over 25 airlines and ranks in the top three position in the ‘electronics/well-being; category on airlines worldwide.

 

“It has already now over 20 pre-confirmed listings for 2016,” says Berezhnaya. “It was destined to be a success. “Great functionality, small and light packaging, attractive price point for an impulse purchase, easy to understand and with a nice design.

 

“Our vision for this brand was always to create cool-designed, innovative travel gadgets with a quality that would meet the high German standards. In 2014, we had only six Kyutec articles listed, and now, at the end of 2015 we had more than doubled this. A fantastic achievement that we are very happy with.

 

“With the growth of the electronics category in the inflight retail business in the last 2-3 years, gadgets and well-being products have become as important for our inflight business as watches and jewellery always has been, and we work on expanding the brand line and introducing new end exiting articles in 2016.”