Lauder’s versatile Little Black Primer for eyes

By Caroline Sargent |

A three-in-one primer that tints, amplifies and sets eyelashes has been launched by into travel retail by Estée Lauder.

New ‘Little Black Primer’, described as the product “you never knew you always wanted’, will be available at international TR locations from January 2015.

A multi-use concept, Little Black Primer acts as a versatile make-up preparation that creates an ideal base for longer, fuller lashes that stay flexible and feel healthy.

With its subtle black tint it can be used as a lightweight, conditioning weekend mascara that will last all day and into the night. When applied after mascara, it acts as a water-resistant topcoat, improving the wear of the mascara and reducing the likelihood of smudging and flaking.

The patent pending formula has been ophthalmologist tested and is safe for contact lens wearers to use.

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