Travel retail research group, m1nd-set, had record growth last year which it has put down to the DF&TR industry’s increasing need for data on consumer shopping behaviour. As a result it is also expanding its team.

The Switzerland-based company – which added 10 new travel retail clients last year [to make 40 in total] – says there is an “unquenchable thirst for reliable consumer insights and a desire to know the customer inside-out”.

“We want to be close to our consumers, everywhere and every day throughout the world. Therefore we intensively analyse their behaviour and ask them what their habits, views, motives, and expectations are in order to take the best decisions,” says Sigmar Werz, Corporate Director at Beiersdorf, who heads up Nivea Travel Retail which has recently partnered with m1nd-set.

Perroud: ‘better customer knowledge’

CLIENTS UP +33%, NEW  HIRE

With a +33% increase in clients last year, the agency has hired Katherine Gabbud (pictured top) from the US who joins as Project Manager from next month. Gabbud has over 10 years of marketing experience in various countries and a degree in marketing.

Co-owner and CEO of m1nd-set, Peter Mohn, says the research agency also aims to “give as much back to the industry as it can through sharing insights at conferences as well as by providing some of the data at subsidised prices to industry trade associations it works with”.

Co-owner, David Perroud comments: “Good end-of-year results are always satisfying. We are not only helping to drive growth in the industry through better customer knowledge, we are also able to help extremely worthy causes.” In 2014, m1nd-set supported The Lotus Flower Trust and World Vision.