Nivea launches first festive lip gifts into travel retail

By Caroline Sargent |

Skincare brand Nivea, already making great strides into the travel retail industry, has released its first Limited Edition Christmas Gift Sets featuring its bestselling lip products.

 

The two new skus for the festive season are the Luscious Lip Set and the Lip Treat Set.

 

The Luscious Lip Set (pictured left) comes in an attractive pink metal heart-shaped gift box with gold and blue floral motifs and includes two Nivea Lip Butters in Original and Raspberry Rosé and two Nivea Lip Care Sticks in Essential Care and Pearly Shine.

 

The label peels off fully to enable the recipient to use the box as a memento or keepsake tin.

 

The Lip Treat Set (pictured above) features four moisturizing NIVEA Lip Care stick flavours in Essential Care, Pearly Shine, pure and natural Milk & Honey and Hydro Care. The lip balms are presented in an attractive blue gift box decorated with images of orchids and hummingbirds.

 

Both sets are priced around €9.90 ($12.16).

 

Sigmar Werz, Director of New Routes to Market says, “Nivea’s global travel retail arm is expanding rapidly and our plan is to increase the travel retail exclusive offering to excite and entice customers, through exclusive offers, gift sets and promotions. The Christmas Gift Sets are part of this plan to extend the festive offering of the well-loved Nivea brand.”

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