The successful fragrance brand behind 1 Million and, Lady Million, Black XS, Black XS for Her is ‘opening a new chapter’ with new Grecian goddess-inspired fragrance, Olympéa; a counterpart to the recently launched men’s fragrance, Invictus.

 

“With Olympéa, Paco Rabanne writes a new chapter,” says Paco Rabanne. “Terribly feminine. Faithful to his innovative values, where provocation reveals the spirit of the time, Paco Rabanne has imagined unique, irreverent sensuality to which nothing and no one can resist.”

 

The new Olympéa EDP will be available in 80ml, 50ml and 30ml (30ml will only be found in the Americas) in travel retail markets. Ancillary products to be launched simultaneously include: body lotion, shower gel and deo spray.

 

A ‘Tri-pack Launch Set’ will be sold as a travel retail exclusive item and will be made available in European and Middle East TR locations. Puig, which owns and distributes Paco Rabanne products, says that it prefers not to discuss the recommended retail prices “as each retailer will follow its own strategy”.

“This is a global launch and will be available in all travel retail regions (Americas, Europe, Middle East and Asia Pacific) from July 2015,” says Puig. “Whenever possible, Olympea will be played out as a ‘Master Brand’ initiative with Invictus.”

There are over 160 animations planned with key partners including Gebr Heinemann, WDFG, Aelia, Nuance and Dufry, in European travel retail. The retailtainment activity will feature a photocall initiative, encouraging female passengers to pose like goddesses.

 

There are over 380 animations planned with key partners in the Americas (TR), including retailtainment activities at major locations and a ‘mega-event’ with Dufry Brazil during November.

 

Activity is planned at all major airports in the Middle East, starting with Doha International Airport with Qatar Duty Free and Kuwait with WDFG.

 

And finally, activity is planned with key partners at all major airports in Asia Pacific for the Paco Rabanne brand in the region, including Bangkok, Manila, Singapore, Bali, Colombo, New Delhi and Mumbai.

 

SALTY AND FLORAL SCENT

Olympéa blends a salty vanilla accord and fresh floral notes. The fragrance is described as a fresh oriental incorporating green mandarin, floral and aquatic essences of ginger lily and ‘hydroponic jasmine’ (jasmine grown in water).

 

The scent, which took more than two years to complete, was created by IFF, Loc Dong, Anne Flipo and Dominique Ropion and was a French premiere for Loc, a Saigonborn perfumer now based in New York for many years.

 

The fragrance bottle was created by Marc Ange, a designer originally from Rome and is said to feature a ‘bipolarity in the bold combination of antique codes with ultra-contemporary aesthetic’.

 

“This time, the design is not directly inspired by the distortion of an object but features strong symbolism,” adds the brand. “A perfect circle, similar to the sacred talismans and divine attributes, set on a gadrooned, coppery metal crown. Horizontally, this ring evokes the laurels of victory…Classic references and

Art Deco come together with balance and boldness.”

 

Marc Ange says that symmetry and geometry ‘are there to express pride,’ but the proportions and the curves bring softness and femininity. “Like a jewel, the stopper is removed to discover the fragrance, emphasising the bottle’s preciousness,” adds Ange.

 

EXTRAIT DE PARFUM

Paco Rabanne has also created Olympéa Extrait de Parfum, which includes exclusive, refined ingredients, and a very special flacon made by master glassmakers from Haute-Normandie in France.

 

“The Extrait de Parfum is enveloped in an even more precious bottle, expressing its ultra-femininity and exclusive nature,” says Paco Rabanne. “Through the transparent glass, a dagger can be seen, sculpted from the stopper in a single piece. The Olympéa Extrait de Parfum is not an absolute or a concentrated version. It is an olfactory creation.”

 

To enhance the original formula and intensity of the Eau de Parfum, Loc Dong blended Sambac jasmine absolute and Bourbon vanilla extract ‘for purer, warm and balsamic notes of vanilla’.

 

Paco Rabanne selected Luma, a 21-year old Brazilian model to feature in the print and digital advertising campaigns for the new scent. “Luma’s eyes are inhabited with seduction and mischief,” Director Alexandre Courtès comments

 

“It’s her gaze that takes us, like steadfast gods in this imaginary Olympus, into the wake of her seduction.”