Paris Hilton launches accessories line for TR
By Charlotte Turner |
Unique Luxury Goods LLC and the International Brands Group network say they are going to introduce a Paris Hilton line of accessories to the global travel retail market.
The Hilton hotel heiress, socialite and model, Paris Hilton, has already successfully launched handbag, accessories, jewellery, and footwear ranges with over 55 concept stores in 50 countries.
The brand will now be represented by Unique Luxury Goods LLC (member of travel retail specialist group IBG) in the western hemisphere, and by the IBG network globally.
“This agreement takes place just in time for the Paris Hilton Spring-Summer collection presentation to the trade” says Jens Peter Friis from Retouchbrands, owner of the Paris Hilton license.
“Paris Hilton concept stores in Latin America are very successful. The brand is well positioned in the mind of the consumer, which gives an indication of the potential performance of the brand in travel retail western hemisphere.
“Also, through the International Brands Group, the brand will have a platform to leverage its success in over 50 countries. With the recent consolidations in travel retail, the IBG group is a good partner for brands looking for global representation” says Lola Perez from Unique Luxury Goods LLC.
Retouchbrands is a company which specialises in developing fashion goods for global celebrities and fashion houses and its new partner, Unique Luxury Goods LLC describes itself as a sales agent and business development company covering travel retail Americas and the Latin America domestic markets.
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