Luxury Italian sportswear brand Paul & Shark has secured two key cruise-ship listings with Tallink and Starboard Cruise Services.

 

The company has installed corner outlets on Silja Serenade and Silja Symphony and will be joining Crystal Cruises and Silversea cruises through Starboard from November.

 

“This is an excellent development for us and we’re really excited about it,” says Worldwide Travel Retail Director Catherine Bonelli.

 

 

“Both Starboard Cruise and Tallink offer premium retail experiences which perfectly suits the DNA of the Paul & Shark brand. The association with luxury sportswear and particularly sailing makes the link even more appropriate.”

 

The news follows what the brand terms ‘an incredibly successful week’ at this September’s TFWA World Conference & Exhibition.

 

“We had a fabulous exhibition this year,” explains Bonelli (pictured).

 

“We had more than 65 serious business meetings during the week and were thrilled at the positive response to the brand. Visitors really appreciate the quality of Paul & Shark, its unique approach and flexibility to meet the individual requirements of retailers.”

 

Paul & Shark used the week to demonstrate its intricate embroidery machining capability for instant personalisation of stock, handing out 250 embroidered Polo shirts for men and 100 pouches containing silk scarves for women through the duration of the event.