Distributor Travel Retail Innovations BV is introducing Happy Plugs, a brand offering a range of charging cables, ear-buds, in-ear headphones and phone cases, to the travel retail market.

 

“Brightly coloured and made to last, the Happy Plugs Lightning and Micro to USB Charging Cables will connect the latest smartphones to a laptop or other power supply,” says the brand.

 

TRI says the products are packed in ‘attractive’ square boxes with the cable forming a heart shape ‘clearly visible for shelf appeal’.

 

The new Happy Plugs Sport earphones are water and sweat-resistant and come in a range of colours, ‘combining superb performance with fashion and fun’.

 

Designed to provide pure sound and reduce ambient noise, with mic and volume control, Happy Plugs are ideal for use during workouts, sports and day-to-day activities.

 

The headphones reduce ambient noise, are compatible with iPod, iPhone and iPad and are available in multiple sizes.

 

Happy Plugs also offers a range of slim cases for the iPhone 6 and iPhone 6 Plus in gold, silver and rose gold. “Refined enough for the office and perfectly chic for a night out, the new covers offer enhanced protection for expensive smartphones at an attractive price,” says the brand.

 

“In a category dominated by sober black, white and grey devices, the new Happy Plugs range really stand out from the crowd,” commented Pascal Lammers of TRI. “The display cases are designed to show off the rainbow-coloured products to best advantage and are sure to attract travelling consumers of all ages into the store.”

 

Travel Retail Innovations will exhibit Happy Plugs and a wide selection of electronic and audio products, travel essentials and accessories on stand B27 and C29 at TFWA World Exhibition & Conference from 19th to 23rd October 2015.