In response to the growing trend for alcohol-free drinks in the travel retail market, Le Manoir des Sacres has launched ‘So Jennie’, describing it as ‘the world’s first luxurious non-alcoholic sparkling drink.’ Qatar Airways are the first to serve the product onboard in its First and Business Class compartments.

 

Made in France using the best grape must extracts and without any added sugars, the new premium, rosé-coloured sparkling drink is inspired by the traditional Champagne method and presented in a similar style Saverglass 75cl decorative bottle, incorporating an engraved label scattered with dainty butterflies in 14-carat gold leaf.

 

It is also recommended to be served like Champagne in flutes or long, thin glasses, to allow its delicate aromas to develop.

 

Launching in time for MEADFA, Le Manoir and founder Jennie Kergoat-Ruelland believe their luxury beverage will resonate especially well in the Middle East region, offering as it does a premium non-alcoholic, Halal alternative that is low in calories, with no added sulfites, additives or preservatives.

 

Kergoat-Ruelland (pictured), who left a high-flying career in airline management to set up So Jennie, explains the inspiration behind the product: “The idea crystallized when I attended a stunningly beautiful wedding in the Middle East and was inspired by the opulence of the table settings, particularly in using the finest Baccarat crystal, but then having mundane options to fill them with.

 

“So Jennie is a stylish, delicious and versatile option wherever people do not want, or cannot drink, alcohol. It’s a sparklingly special choice for anyone wanting a non-alcoholic drink but to still share in all the glamour, enjoyment and joie de vivre of a vibrant, sociable lifestyle.”

 

Following the listing with Qatar Airways, So Jennie is also set to appear in Qatar Duty Free stores in the near future. Domestically, it is already available in a selection of the world’s most iconic destination stores and venues, including Harrods in London, The Hotel Meurice and the Four Seasons George V in Paris, and the Ducasse Table in Tokyo.

 

So Jennie is being developed in TR through Global Travel Retail Distribution.