ARI’s double TFWA Cannes win

By Doug Newhouse |


Aer Rianta International celebrated a double success last week, winning multiple’ Frontier Awards’ for the second year running.

 

ARI-managed Bahrain Duty Free won the Best Marketing Campaign by a Retailer for its Fortune Airways prize campaign encouraging incremental spending. This was also a prize category that ARI won in 2013 for the Joy of Giving.

 

Nicola Wells, ARI’s Global Director Marketing said the retailer was delighted with Bahrain Duty Free’s win: “Fortune Airways was a really original campaign that delivered a truly ‘through the line’ campaign driving customer engagement, retail theatre and crucially sales, ATV and passenger spend.”

 

ARI also picked up the Best Digital Innovation category award for its Irish e-commerce website Theloop.ie, which triumphed in the Best Digital Innovation category.

 

TOP IMAGE: The Bahrain Duty Free team accept the Best Marketing Campaign with Bahrain Duty Free General Manager Fadi Allam (far right), next to BDF Head of Purchasing, Deirdre Spillane.

 

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