Armani jewellery / watches for Muscat

By Kevin Rozario |

Emporio Armani has selected Muscat International Airport to highlight its new jewellery and watches collection.

The brand is using two JC Decaux light boxes located in the duty free area to promote the new collection. The central positioning makes the ad campaign, started on 1 April, visible to all international departing passengers.

The airport, formerly called Seeb International, is operated by Oman Airports Management Company (OAMC) which recently closed submissions for retail and F&B bids for ‘duty free services and luxury retail’ on 8 July.

The gateway is undergoing a $1.8bn redevelopment and will open next year as New Muscat International Airport.

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