For the fifth consecutive year, Imperial Tobacco is extending an invitation to delegates at the MEADFA Conference to relax, network and experience premium quality Davidoff tobacco products during recess, in their dedicated Davidoff lounge.

The MEADFA conference is an important event for the Middle East and Africa Duty Free Business, which attracts hundreds of key stakeholders from all over the world. Following the previous conference in Qatar, this year the conference returns to Dubai on 24-25 November. Imperial Tobacco is once again a Platinum sponsor of the event.

The Davidoff lounge will be situated outdoors, away from the main venue, and has been given a sleek and elegant new look for 2014. Inside smokers will have the opportunity to sample Davidoff Cigarettes, including the new Davidoff Magnum Elite 1926 and redesigned Superslims, while browsing information on the different products offered by the brand.

Says Julia Neumaier, IT Marketing Operations Manager Global Travel Retail, “After the success of our previous lounges, it only made sense to carry on the tradition. The Davidoff brand is all about premium experience with various offers now available to smokers – at MEADFA delegates can try the options in a relaxed and chilled environment.”