Diageo creates JW GOLD for Dubai
By Doug Newhouse |
It’s the year of exclusive 30th anniversary specials at Dubai Duty Free as Diageo GTME unveils its latest Johnnie Walker Gold Label Reserve offering.
This new Scotch whisky blend comes in a luxurious gold bottle, screen-printed with a unique image “inspired by the progress of Dubai” in honour of this special occasion.
The bottle also features a polished metallised finish that complements the brand’s iconic four-cornered bottle and slanted label. The whisky itself is said to comprise “a multi-layered blend with a smooth balance of luscious sweet fruits and deep honey tones, finishing with lingering waves of wood and light sweet smoke”.
Colm McLoughlin, Executive Vice Chairman, Dubai Duty Free said: “We are pleased that so many of our suppliers have marked our 30th anniversary year by producing special editions and products. We are excited to offer this limited edition JOHNNIE WALKER GOLD LABEL RESERVE to our customers to mark our milestone year.”
AMAZING SUCCESS OVER THREE DECADES
Steve White, Global Marketing Director of Diageo Global Travel and Middle East added: “We’re honoured to join with our friends in Dubai Duty Free to mark their 30 years in business with this limited exclusive of our popular JOHNNIE WALKER GOLD LABEL RESERVE blend.
“We created the design to celebrate our journey together and their amazing success over three decades. It’s a beautiful bottle that will have a striking presence in store and we believe it will inspire travellers to join in the celebration with JOHNNIE WALKER GOLD LABEL RESERVE.”
The JOHNNIE WALKER GOLD LABEL RESERVE Dubai Duty Free Exclusive is available from today, for a limited time only at a recommended retail price of $68.05.
[TOP IMAGE: The Dubai Duty Free liquor shop in Dubai International Airport, Concourse A].
In the Magazine
TRBusiness Magazine is free to access. Read the latest issue now.