DFS Group, in partnership with The Whisky Ambassador and 15PL Limited, has established DFS, San Francisco International Airport as the first-ever travel retailer in North America to be granted the Whisky Ambassador Venue Accreditation.

 

This is DFS Group’s second global venue to be granted the accreditation; the first was its duplex Wine & Spirits store at Singapore Changi Airport (also the first travel retail venue worldwide) which received an accreditation in January last year.

 

The Whisky Ambassador programme is the world’s first accredited training course focused solely on whisky that provides staff with the knowledge, skills and confidence to engage customers with Scotch whisky.

 

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Together with DFS’ own learning and development program DFS University, the Whisky Ambassador and 15PL Limited designed an in-depth training programme exclusively for DFS employees to provide specialized assistance to travel retail customers across DFS’ wines and spirits stores at San Francisco International Airport.

STRIVING TO PROVIDE AN ‘INSPIRING AND EDUCATIONAL EXPERIENCE’

“We are excited to partner with The Whisky Ambassador to bring our customers an inspiring and educational experience when shopping for the perfect whisky at DFS, San Francisco International Airport,” said Mark Sullivan, Managing Director, North America, DFS Group.

 

 

“As interest in whisky grows, we want to provide all levels of customers – whether whisky novices or connoisseurs – with the highest level of service to meet their needs.

 

“We’re confident that our staff’s expertise and deep understanding of Scotch whisky, coupled with our fantastic product offering, DFS, San Francisco International Airport will continue to be world traveller’s preferred destination for wines and spirits.”

 

Since January 2016, DFS Group has invested in the formal Whisky Ambassador training of Sales Associates across the globe to cultivate an innovative and exclusive educational experience in DFS stores.

 

To complete the Whisky Ambassador programme, DFS Sales Associates undergo extensive training on how whisky is made, tasting and nosing, the history of the drink, the economic impact and culture of whisky as well as customer service, insists DFS.

 

The course was developed as part of DFS University’s School of Wines and Spirits and has been rolled out to DFS employees at Singapore Changi Airport, Hong Kong International Airport and San Francisco International Airport.