Following a successful summer of acquisitions, Imperial Tobacco returns to the IAADFS Duty Free Show of the Americas (Booth 713) with an expanded product offer, providing what it describes as ‘a highly relevant brand mix for US travellers’.

 

The enhanced US portfolio incorporates brands like Winston and Kool. Winston was introduced in the USA in 1954 and soon became one of the world’s most popular cigarette brands, says Imperial.

 

“For consumers with a preference for menthol products, Kool offers a bold yet smooth cigarette with a heritage linking back to 1933,” it adds.

 

Jennifer Cords comments: “We are thrilled to have acquired these strong regional brands in addition to our international portfolio in the summer of last year.

 

NEW LOOK STAND

“They are the perfect offer for this region due to the popularity they have already achieved over the last 50 plus years.” Imperial Tobacco has trade mark ownership for Americas Duty Free for these well known American brands.

 

Alongside the above and further regional brands, Imperial Tobacco will highlight Davidoff, Gauloises, Lambert & Butler, Golden Virginia, Rizla and USA Gold in Orlando.

 

The Imperial Tobacco booth in Orlando also continues the group’s Experience and Evolution theme. The new look stand has a fresh design driven by a futuristic mixture of materials, such as Beton, Copper and Wood.

 

Cords comments on the booth: “Our new stand design helps us to communicate our huge experience and knowledge of both tobacco and the global travel retail industry to our customers, yet at the same time also represents our drive for evolution and changing with the times.”