MIA to add shopping promotions to new app
By Kevin Rozario |
As exclusively previewed last week by TRBusiness, Miami International Airport’s upgraded mobile app, MIA Airport Official 2.0, launched today – with the promise that future enhancements will include notifications for special offers from shops and restaurants, the ability to reserve parking, and to check estimated security wait times.
The app acts as a personalised travel assistant and, with the help of more than 500 Bluetooth data beacons at MIA, users can access a number of useful features including searches – in English and Spanish – for retail products and brands and directions to get you to them. A powerful search engine has an extensive database of MIA’s amenities with visual directions and walk times to find the correct gate, shop or restaurant for example.
“Thanks to the installation of data beacons, our mobile app can now guide you from your driveway to the runway with personalised, user-friendly instructions,” claims Miami-Dade Aviation Director Emilio T. González (pictured above).
‘WORLD’S MOST TECHNOLOGICALLY-ADVANCED AIRPORT APP’
The app was developed by SITA, a specialist in air transport communications and IT solutions. Matthys Serfontein, Vice President, Airport Solutions at SITA, says: “There are a multitude of airport and travel apps, but at SITA we have taken the initiative to develop one that provides a truly personal experience.
“This is the first airport app in North America to incorporate all the latest technologies, including Miami’s beacon infrastructure and a selection of SITA’s industry APIs, to provide a context and location-aware experience. We have delivered the world’s most technologically-advanced airport app.”
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