The ‘Exploratorium’ is set to land at San Francisco
By Doug Newhouse |
San Francisco International Airport Commission has approved new plans to award a pop-up concession contract to the Exploratorium this April – an internationally renowned museum of science, art, and human perception.
The new ‘Exploratorium @ SFO’ store is expected to provide an extension of the popular museum experience which has been very popular with visitors to San Francisco since it opened at the downtown Palace of Fine Arts way back in 1969.
BRINGING THE BEST OF THE BAY TO SFO…
“Our innovative pop-up concessions programme brings the very best of the San Francisco Bay Area to SFO”, said Airport Director John L. Martin. “With the addition of the Exploratorium, our airport guests can enjoy the inspiring, creative, and thought-provoking concepts of an iconic San Francisco institution.”
Julie Nunn, Director of Marketing for the Exploratorium added: “We are thrilled to partner with SFO to continue to bring the philosophy of the Exploratorium and fun-learning experiences to individuals all over the globe.
AN INTERACTIVE PASSENGER EXPERIENCE…
“We are excited that this Exploratorium store, like all our museum stores, is a reflection of the museum experience as we hand-select products that help educate and extend our mission. By integrating an exhibit component, visitors can play and learn about natural phenomena, while they shop for science and art-related products for all ages.”
SFO opened its first pop-up concession space in the renovated Terminal 3, Boarding Area E in January 2014 to encourage small business access to the airport. As part of this effort, it also reduced the initial start-up costs that traditionally deter such concepts. A series of six to twelve-month leases have since rotated through the spaces.
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