By combining AI-powered skin analysis with product recommendations, Skincare Pro helps transform the traditional beauty consultation into an intuitive, technology-enabled experience.

Lagardère Travel Retail has teamed up with AI and AR beauty and fashion tech provider Perfect Corp. to create a more personalised and engaging skincare discovery experience for travellers across its beauty retail operations at airports in Prague, Rome Fiumicino and Amsterdam Schiphol.

The partnership leverages Perfect Corp.’s Skincare Pro technology to deliver digital solutions for shoppers, alongside the expertise of Lagardère’s sales staff teams.

Powered by AI skin analysis, Skincare Pro assesses 12 key skin concerns – including wrinkles, pores, spots, texture, dark circles, redness, oiliness, moisture, eye bags, radiance, acne and firmness – to help shoppers better understand their skin and discover products tailored to their individual needs.

The initiative will be rolled out to two additional European airports by the end of 2026.

“AI-powered personalisation is transforming the way consumers discover and shop for beauty, and travel retail is an especially exciting environment for this innovation,” said Alice Chang, Founder and CEO of Perfect Corp.

“With Skincare Pro, travellers can receive an intelligent, personalised skincare analysis and product recommendations within minutes, creating a more relevant and engaging beauty experience.

“We are delighted to partner with Lagardère Travel Retail to bring this technology to travellers across key European airports.”

Following the analysis, shoppers receive personalised recommendations designed to address their specific skin concerns, with the aim of making it easier to navigate the range of skincare products available in-store.

Travellers who complete a skin analysis can also receive a discount via QR code, creating a seamless bridge between personalised digital discovery and in-store purchase.

“Our ambition is to continuously enhance the beauty experience we offer travellers, combining the expertise of our teams with innovative digital solutions to make shopping more personalised, relevant and engaging,” said Lylian Vignau, Chief Commercial & Digital Officer at Lagardère Travel Retail.

“Technology such as Skincare Pro can play an important role in helping travellers better understand their individual needs while enabling our beauty teams and brand partners to deliver a more tailored experience.

“This partnership with Perfect Corp. reflects our broader commitment to deploying new tools to create greater value for travellers and our partners across our European network.”

The Skincare Pro experience brings together a curated selection of skincare products from leading, international beauty brands with 200 SKUs currently available across 11 brands.

In Rome, shoppers can discover four K-Beauty brands, alongside the broader selection of brands.

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