DFDS takes delivery of new Côte d’Opale vessel six weeks ahead of schedule

By Andrew Pentol |

The new DFDS Côte d’Opale vessel will comprise a 1,100sq m retail outlet.

DFDS has taken delivery of its new MS Côte d’Opale vessel (17 May) six weeks ahead of schedule.

The company has signed a long-term charter agreement with Stena RoRo, a leading innovator of roll on/roll off cargo and passenger concepts and the 216-metre-long ferry will become the longest ferry on the English Channel. It will replace the MS Calais Seaways ship which will retire from the fleet.

To mark the delivery, a ceremony with representatives from Stena RoRo, DFDS and the shipyard was held on site. The ferry will soon embark on her maiden voyage to Europe where she will set sail on the Dover to Calais route this summer.

As first reported by TRBusiness The MS Côte d’Opale vessel comprises a 1,100sq m retail outlet and will have one main commercial deck comprising a ‘modern airport-style’ retail outlet among other facilities.

ONBOARD DIGITAL OUTLET

The shop will include separate perfumes and cosmetics and spirits stores within the main store and a prominent Lego feature. Luxury goods, along with traditional souvenir and travel retail items will all be available.

The MS Côte d’Opale digital outlet will include separate perfume and cosmetics and spirits stores.

In conversation with this publication last month, Steven Newbery, Onboard Commercial Director, DFDS said: “The actual shop is what we call a digital outlet. There will be big 50-inch screens stacked up to create this big visual entrance at one end which brands can use to showcase their products.

“There will also be digital screens around the outside of the store instead of lots of posters and other things stuck there.”

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