The Londontown portfolio includes both nail care and colour products..

Travel Retail Bespoke, in partnership with Diamonds International, is poised to launch premium nail care and clean colour brand Londontown onboard Regent Seven Seas Cruises and Oceania Cruises.

Well known in the US, Londontown sits at the intersection of beauty and treatment, built on the belief that great manicures start with healthier nails, not just trend shades.

Londontown’s key point of difference is the kur treatment and care system. Designed to support nail health, kur is powered by Londontown’s proprietary Florium Complex – a blend of botanical oils and extracts created to condition, nourish and strengthen nails.

Londontown’s second pillar is lakur: long-wear, high-shine nail colours infused with conditioning benefits. The brand is vegan and cruelty-free.

The onboard cruise assortment has been curated to deliver a mix of routine-led nail care, easy everyday shades, and high-impact gifting opportunities for guests. A glass nail file GWP is being included to support trial and conversion.

To support the onboard introduction, crew have been provided with product samples across the assortment to build first-hand familiarity. Ongoing brand support will be available throughout the launch.

The Miramar’s onboard assortment has been curated to deliver a mix of routine-led nail care, easy everyday shades, and gift sets.

The cruiseship launch is being led by Diamonds International Director of Onboard Retail Samantha Field, who commented: “Today’s guests are looking for more than just colour – they want brands that combine performance with wellness, clean credentials and a real point of difference.

“Londontown delivers exactly that through its treatment-first kur system, and we’re excited to introduce it onboard. This launch also reflects the growing momentum of clean, care-led beauty in travel retail, and we’re proud to support the brand as it looks to expand further across the channel.”

International growth will also be supported by Londontown Head of Export Roberta Schudrich, who will partner closely on product knowledge, training assets and market insights to maximise the onboard opportunity and support the brand’s wider travel retail expansion.

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