Popmask Jet Setter self-heating steam eye masks.

Diamonds International has launched Popmask onboard the Regent Mariner, introducing the female-founded, family-run wellness and lifestyle brand to luxury cruise guests for the first time.

The move has come about thanks to a partnership between Diamonds International and Travel Retail Bespoke and taps into a growing passenger demand for ‘purposeful, wellbeing-led products’, according to the latter, which is led by Elena Bloothoofd.

The collaboration also reflects how Samantha Field, Director of Onboard Retail at Diamonds International, is committed to introducing ‘innovative, guest-centric brands’ across Regent Seven Seas and Oceania Cruises.

Popmask was Founded by Louisa Booth as a result of a quest for hair ties that didn’t tug at her daughters’ hair.

Booth designed her own, sparking a mission to create ‘thoughtful essentials for everyday wellbeing’.

Today her range encompasses products such as gentle, no-pull hair ties, self-heating eye masks and medicine-free PMS relief.

“Popmask was created out of love and necessity. As a mother, I’ve always asked myself – what would I want for my girls? That question continues to guide everything we make,” said Booth.

“We’re thrilled to bring our products onboard Regent Mariner, offering guests the same comfort and calm we designed for our family.”

The Popmask range encompasses products such as gentle, no-pull hair ties, self-heating eye masks and medicine-free PMS relief.

Diamonds International is an ideal launchpad, having positions itself as a an innovator in luxury cruise retail.

“Today’s guests are looking for more than beautiful products – they’re seeking meaningful moments that enhance their journey,” said Field.

“Popmask embodies that philosophy perfectly. It’s practical, nurturing and emotional – exactly the kind of connection we aim to create through our onboard retail experiences.”

Guests and crew aboard Regent Mariner can take the chance to experience Popmask first-hand through boutique availability and crew incentive programmes designed to foster product familiarity and engagement.

As part of its continued collaboration, Travel Retail Bespoke is also set to introduce Blushing LA – Booth’s newest wellness brand – to Regent and Oceania boutiques later this year.

Developed for women navigating perimenopause and menopause, Blushing LA offers effective and affordable wellness solutions to help women thrive.

“As a woman in menopause, I understand what’s missing in the market,” said Booth. “Blushing LA was created to make wellness approachable and empowering – at every stage of life.”

READ NEXT: The Line launches new London skyline souvenir at Lagardère’s Discover stores

READ NEXT: TR Sustainability Week: New platform for innovator & circular-economy brands

READ NEXT: Decision maker apathy ‘biggest challenge’ to sustainability action