Foreo targets cruise consumers with five new listings with MSC Cruises

By Faye Bartle |

Foreo x MSC Cruises.

Foreo’s placement onboard MSC Splendida.

Foreo is adding to its growing portfolio of travel retail touchpoints with a clutch of key new listings with MSC Cruises.

The Swedish beauty and tech giant has won placements onboard MSC Splendida, MSC Grandiosa, MSC Virtuosa, MSC Bellissima and World Europa, where it will be showcasing its bestselling skincare devices Luna 3, Luna mini 3 and UFO 2.

“Increasing our offerings with MSC will no doubt pique the interest of those looking for perfect vacation skin – and MSC provides the perfect backdrop for us with their incomparable vacation packages,” said Global Travel Retail Director Gary Leong.

“We are excited to be able to reach a whole new segment of customers through placements on five cruises, and thank MSC for their cooperation for the extent of this partnership.”

Foreo’s skin cleansing devices remove excess sebum from the skin, providing users with a clean base for product application.

Foreo x MSC Cruises.

Foreo’s placement onboard MSC Grandiosa.

The Luna 3 massages the skin and uses T-Sonic pulsations for a deep cleanse, encouraging a more luminous complexion.

The travel-friendly Luna Mini 3 has a Glow Boost Mode for a thorough cleanse in just 30 seconds.

The UFO 2 masking device has thermo-therapy and cryo-therapy functions and can be used with the UFO Sheet Masks.

The recently launched Bear delivers a combination of microcurrent and T-sonic pulsations for a skin-firming effect.

The new wave of listings give Foreo access to a variety of important consumer groups.

MSC Grandiosa, MSC Cruises’ ‘newest and most innovative ship to-date’, began service in October 2019 and cover over 90 itineraries over the Mediterranean and North Europe.

It’s home to the Galleria Grandiosa, a one-stop shop for dining, shopping and socialising. After dusk, the area is illuminated with LED lights, transforming into an eye-catching backdrop for concerts, discos and parties.

The World Europa is a newly launched ship that is set to make its maiden voyage in December 2022.

Sailing with commence with a special four-night cruise from Doha to Dubai, stopping in Abu Dhabi, for a luxury winter sun experience. Seven night cruises will also be on offer.

MSC Splendida is among the largest ships in MSC’s fleet, able to accommodate more than 4,000 passengers and 1,370 crew members.

The cruise’s itinerary spans the Mediterranean, Grand Voyage, Saudi Arabia and the Red Sea.

MSC Virtuosa is one of the two largest in the MSC Cruise fleet and is described as one of its most ‘environmentally-sound’.

MSC Bellissima is a top choice for families, with a range of fun activities onboard, such as Broadway-style theatre shows, live comedy, full-sized bowling alleys, and Formula 1 simulators.

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