The event welcomed select Korean influencers and top-tier VIP clients.

Lotte Duty Free has strengthened its luxury beauty offering with an exclusive Charlotte Tilbury beauty masterclass for VIP customers, held on 6 November at the retailer’s Star Lounge in its Myeongdong flagship store.

The event welcomed select Korean influencers and top-tier VIP clients. Over three sessions, guests were introduced to Charlotte Tilbury’s 2025 Holiday Collection, via live demonstrations and personalised one-to-one consultations tailored to individual skin tones and styles.

To elevate the experience, attendees also enjoyed a bracelet-making workshop, premium catering, and exclusive duty free benefits, reflecting Lotte Duty Free’s focus on offering experiential engagement for high-value customers.

The 2025 Holiday Collection features the Hollywood Instant Look in a Palette, an all-in-one face palette suitable for creating both everyday and festive looks, alongside limited-edition kits of the brand’s best-sellers in seasonal packaging.

Beauty remains one of Lotte Duty Free’s strongest-performing categories, with sales up around +10% year-on-year. Building on this momentum, the retailer continues to partner with global beauty houses to host bespoke events.

Masterclass guests were introduced to Charlotte Tilbury’s 2025 Holiday Collection through live demonstrations and personalised makeovers.

In October, Lotte Duty Free held a similar VIP class with Japanese prestige brand Albion, showcasing its premium Excia line through product demonstrations and curated gifts.

Lim Hyung-il, Head of Product at Lotte Duty Free, commented: “We are delighted to have successfully hosted VIP beauty experiences in collaboration with global brands such as Charlotte Tilbury. Lotte Duty Free will continue to expand its VIP customer base and deliver exceptional experiences through premium brand partnerships across multiple categories.”

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