Ritter Sport will unveil its 2027 global travel retail strategy at this year’s TFWA World Exhibition & Conference in Cannes, with new Choco Cubes flavours, travel retail-exclusive formats and airport activations among the highlights.

The German chocolate specialist will centre its plans around its ‘Start Your Taste Journey with Ritter Sport’ communications platform, which aims to position the brand as a travel companion while encouraging product discovery and engagement. Its strategy brings together four pillars – new tastes, travel retail formats, discovery and experience – with Ritter Sport’s square tablets remaining the brand anchor and Choco Cubes and Minis targeting sharing, gifting and variety.

A key launch for 2027 will be a revamped Choco Cubes offer featuring five new flavours: Caramel Popcorn, Caramel Brownie, Noisette, Raspberry Cocoa and Crispy Milk.

From March 2027, the range will be supported by two travel retail-exclusive formats: a 400g sharing pouch containing 50 individually wrapped Choco Cubes across the five new flavours, and a 158g Gifting Box featuring seven varieties.

Ritter Sport will also introduce a series of airport activations from spring 2027. Concepts include ‘I Went on a Trip and Packed My Bag’, which allows travellers to create personalised chocolate selections; ‘Greetings From… 2.0’, turning travel memories into chocolate souvenirs; and ‘Enjoy the Little Things’, focused on Choco Cubes, sharing and gifting. A portfolio-wide Departure Gate concept will use an airport-themed environment to encourage flavour discovery.

“Travel retail is an environment where taste, discovery and excitement of finding something new come together,” said Michael Lessmann, Chief Commercial Officer at Ritter Sport. “With our 2027 portfolio, we want to give travellers more reasons to explore Ritter Sport as their travel companion – through new flavours and formats designed around sharing and gifting, and activations that connect our products much more closely with the travel experience.”

The brand’s new ‘Enjoy the Little Things’ activation is focused on Choco Cubes, sharing and gifting.

Ritter Sport will showcase its full 2027 GTR portfolio and activation concepts at stand N18 in the Mediterranean Village during TFWA World Exhibition & Conference, taking place from 28 September to 2 October.

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