Wonderful Pistachios is available in more than 60 countries and over 400 travel retail outlets worldwide.

European expansion and the unveiling of Wonderful Pistachios No Shells Chili Roasted 60g at the TFWA World Exhibition & Conference are on the agenda.

Building on the success of its line of shelled pistachios, which now accounts for 50% of its travel-retail sales in Europe, Wonderful Pistachios is taking the next step in its expansion across the region.

In Cannes, the brand will unveil Wonderful Pistachios No Shells Chili Roasted 60g, a spicy new product designed to revitalise the category and appeal to a new generation of consumers. A complete travel-retail line-up will also be on show.

“In just two years, shelled pistachios have gone from zero to 50% of our travel-retail sales in Europe. This growth confirms the category’s enormous potential,” said VP Wonderful Pistachios & Almonds EMEA Tom Hazelof.

“With the new Chili Roasted flavour and a range including both shelled pistachios and in shell pistachios, we are offering more choice to attract new consumers and stimulate further category growth.”

Wonderful Pistachios No Shells Chili Roasted 60g.

Wonderful Pistachios is available in more than 60 countries and over 400 travel-retail outlets worldwide. Building on strategic partnerships with Lagardère Travel Retail, Avolta, and Dubai Duty Free, the brand is continuing its international expansion across Asia, while accelerating its development in Europe.

Driven by consumer trends favouring convenient and nutritious snacks, Wonderful Pistachios indicates it invests in innovation to expand the category and offers travellers more choices and opportunities to enjoy the product.

With Wonderful Pistachios No Shells Chili Roasted 60g, the brand is expanding its shelled pistachio range with a recipe featuring spicy notes, meeting the growing demand for more intense and distinctive flavours, according to the brand.

Available since early summer through Lagardère Travel Retail and WHSmith in Europe, the new product is designed for travel due to its convenient, easy-to-carry format.

This new addition complements the shelled pistachio line, which includes the flavours Roasted & Salted, Salt & Pepper, and Unsalted, also available in a 125g pack with shells.

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