Antony Morato returns to Cannes to advance its GTR development journey
By Faye Bartle |

Antony Morato’s development of travel retail is part of a broader internationalisation strategy.
Antony Morato is returning to the TFWA World Exhibition & Conference in Cannes to reaffirm its commitment to developing the brand in travel retail.
Having launched in the channel in 2025, this year’s show represents an important opportunity for the company to build on its progress by strengthening connections and showcasing its evolved offering designed to meet the needs of the contemporary man.
The Antony Morato offering is built around a versatile approach, making it easy to create coordinated looks suited to a wide range of occasions.
As part of this offering, the Travel Line continues to evolve with a selection of apparel and accessories.
The concept is based on a modular approach that combines Antony Morato’s Italian style with functional solutions designed to meet the different needs of travel.
Versatile garments, performance fabrics and functional details make it easy for the wearer to create coordinated looks suited to different settings and weather conditions.
The result is an offering that combines comfort, practicality and quality with a contemporary and distinctive aesthetic.

The Travel Line continues to evolve with a selection of apparel and accessories.
The development of the brand in travel retail is part of the company’s broader internationalisation strategy.
As part of this, Antony Morato relies on an established presence in airport advertising, developed over recent years through campaigns across major international hubs, including Milan, Rome, Naples, Madrid and Barcelona.
READ NEXT: Travel Blue to launch Airflow 3D-printed pillow in Cannes
READ NEXT: Fendi leads Thélios travel retail push at TFWA
READ NEXT: TUMI heads for the Highlands with AW26 collection
Guerlain reimagines L’Heure Bleue for new fragrance launch
Image Credit: Guerlain Guerlain has revisited one of the best-known names in its fragrance...
Elizabeth Hurley on the power of ELC's Breast Cancer Campaign
Image Credit: The Estée Lauder Companies To mark Breast Cancer Awareness Month in October,...
Edrington GTR returns to WOWS with single malts & Carta Nautica Experience
Image Credit: Edrington Global Travel Retail Edrington Global Travel Retail (GTR) is set to...
-
Fashion & Accessories,Guerlain reimagines L’Heure Bleue for new fragrance launch
-
Fashion & Accessories,Elizabeth Hurley on the power of ELC's Breast Cancer Campaign
-
Fashion & Accessories,Edrington GTR returns to WOWS with single malts & Carta Nautica Experience
In the Magazine
TRBusiness Magazine is free to access. Read the latest issue now.

Trbusiness. The travel retail Trbusiness. The magazine for global retail and duty free professionals.









