Antony Morato returns to Cannes to advance its GTR development journey

By Faye Bartle |

Image Credit: Antony Morato
Antony Morato

Antony Morato’s development of travel retail is part of a broader internationalisation strategy.

Antony Morato is returning to the TFWA World Exhibition & Conference in Cannes to reaffirm its commitment to developing the brand in travel retail.

Having launched in the channel in 2025, this year’s show represents an important opportunity for the company to build on its progress by strengthening connections and showcasing its evolved offering designed to meet the needs of the contemporary man.

The Antony Morato offering is built around a versatile approach, making it easy to create coordinated looks suited to a wide range of occasions.

As part of this offering, the Travel Line continues to evolve with a selection of apparel and accessories.

The concept is based on a modular approach that combines Antony Morato’s Italian style with functional solutions designed to meet the different needs of travel.

Versatile garments, performance fabrics and functional details make it easy for the wearer to create coordinated looks suited to different settings and weather conditions.

The result is an offering that combines comfort, practicality and quality with a contemporary and distinctive aesthetic.

Image Credit: Antony Morato
Antony Morato

The Travel Line continues to evolve with a selection of apparel and accessories.

The development of the brand in travel retail is part of the company’s broader internationalisation strategy.

As part of this, Antony Morato relies on an established presence in airport advertising, developed over recent years through campaigns across major international hubs, including Milan, Rome, Naples, Madrid and Barcelona.

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