Kashka will introduce its Silk Stories and Woven Arts collections at TFWA.

Fashion and lifestyle brand Kashkha will return to TFWA World Exhibition & Conference in Cannes this year, where it will unveil two new collections created for international travellers.

The brand, which made its debut at the exhibition last year, will showcase its new Silk Stories and Woven Arts collections at Stand G39 in the Yellow Village, alongside its growing global travel retail portfolio.

Silk Stories is a collection of silk scarves designed as wearable souvenirs, with individual designs inspired by the destinations in which they are sold. The concept aims to offer travellers an alternative to traditional souvenirs while also targeting the gifting market.

Kashkha will also introduce Woven Arts, a capsule collection of printed cashmere wraps featuring hand-drawn artwork inspired by cultures around the world.

“Travel retail gives brands a unique opportunity to create products that capture the spirit of travel itself,” said Aashish Bajaj, Head of Travel Retail at Kashkha. “Both Silk Stories and Woven Arts have been designed to offer travellers something meaningful – beautiful pieces that tell a story, celebrate different cultures and become lasting reminders of their journeys.”

The collections come as Kashkha continues to expand its presence in global travel retail. Its network currently includes own-brand stores at Hamad International Airport, Singapore Changi Airport and Kuala Lumpur International Airport, alongside supply partnerships in Saudi Arabia with Lagardère Travel Retail and Gebr. Heinemann.

Kashkha will use its presence at TFWA World Exhibition & Conference 2026 to showcase the collections and explore further travel retail partnership opportunities.