Kurate will place particular focus on Belle and Beau’s watches and stainless-steel jewellery offer.

Kurate International will return to TFWA World Exhibition in Cannes with an expanded portfolio of jewellery and watches from Belle and Beau, refreshed packaging and new merchandising as it looks to grow its presence in global travel retail.

Exhibiting at stand K56 in Green Village, the company will place particular focus on its stainless-steel jewellery offer following a positive response to the collection and the strong performance of existing products including its bangles.

Among the launches will be a new multi-piece stainless-steel set comprising five pairs of earrings and three necklaces. Making its debut in Cannes for the inflight channel, Kurate expects the set to become a hero product within its travel retail portfolio, building on the popularity of its existing multi-piece formats.

Further stainless-steel additions will include necklaces, earrings and bracelets, while new fashion jewellery will span sparkling sets, colourful bracelets and pearl pieces. The designs reflect current trends including demand for a ‘pop of colour’, as well as shell and nautical influences.

Kurate is also expanding its watch portfolio with four new products across two styles and different colourways, including a new design featuring a metal strap.

“TFWA World Exhibition is always an important opportunity for us to meet with our existing partners as well as introduce Kurate to new customers from across the international travel retail industry,” said Sharon Edwards Smith, International Key Account Manager at Kurate International. “We have a great deal of newness to share this year, particularly within our stainless-steel collection, which has been performing very well for us. Our new multi-piece set brings together the style, versatility and value that our customers are looking for, and we are excited to introduce it to the inflight market in Cannes.

“At the same time, we continue to respond to changing fashion trends with colourful, highly giftable pieces that can create excitement and encourage impulse purchase within the travel retail environment.”

New fashion jewellery will span sparkling sets, colourful bracelets and pearl pieces.

Alongside the product launches, Kurate will unveil a refreshed presentation for its travel retail offer. New and improved packaging adopts a more minimalistic pink-and-white aesthetic, with updates including pink earring cards for the permanent promotional side of its FSDUs and redesigned gift boxes for necklaces and sets, earrings and bangles. New additions to Kurate’s FSDU and countertop merchandising ranges will also be presented at TFWA World, supported by refreshed brand imagery.

The company said its promotional FSDU offer continues to perform strongly, driven by accessible price points and gifting, while its gift-with-purchase make-up bag promotion will continue into 2027 following a positive customer response.

Kurate will also unveil new and improved packaging with a minimalistic pink-and-white aesthetic.

Kurate is also seeking to reduce the environmental impact of its packaging, using recyclable, reusable or lower-impact materials where possible while maintaining product protection and presentation. The company said it continues to assess new materials and solutions as part of efforts to reduce waste across its collections.

Kurate will use TFWA World to strengthen relationships with existing customers, meet prospective partners and increase awareness of its accessible jewellery proposition within the global travel retail channel.

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