(L-R) DAOU Luxury Sales Manager Chris Blades; DAOU General Manager & Senior Winemaker José Alberto Santos; Duty Free Global Founder Barry Geoghegan.

Luxury Paso Robles wine estate DAOU Vineyards has entered into a strategic distribution partnership with Duty Free Global, as part of its mission to bring its wine portfolio to travellers worldwide.

The agreement will spotlight DAOU’s Reserve collection and its flagship wine, Soul of a Lion – a Cabernet Sauvignon that embodies the estate’s vision to position Paso Robles among the world’s most celebrated fine wine regions.

“Duty Free Global’s unparalleled expertise and network make them the ideal partner as we accelerate our presence in global travel retail,” noted DAOU Vineyards International Sales Director Sijie Leaw. “Together, we will craft tailored strategies that resonate with travellers seeking exceptional quality and authenticity.”

Duty Free Global Founder Barry Geoghegan commented: “The team at Duty Free Global are very proud to be working with the exceptional wines from DAOU. The founders of DAOU have really put Paso Robles on the world stage.

“We have admired these exceptional wines for many years and believe that the travel retail operators will be very supportive of this range as it is perfectly suited to the travelling wine consumers, who seek out real quality from world famous producers.”

“Soul of a Lion is the heart of the DAOU portfolio – our crown jewel,” added DAOU Vineyards parent company Treasury Wine Estates President, Luxury Sales and Marketing Neb Lukic. “It played a pivotal role in putting Paso Robles on the global wine map…This partnership underscores DAOU’s commitment to delivering exceptional experiences in travel retail, where luxury, provenance, and storytelling converge.”

READ NEXT: Duty Free Global announces new partnership with Loch Lomond Group

READ NEXT: Wine group AdVini announces new partnership with Duty Free Global

 READ NEXT: Duty Free Global signs GTR agreement with The Fladgate Partnership