Fratelli Branca Distillerie will explore, market by market, where a broader Branca presence could add value to existing assortments across DF&TR.

Fratelli Branca Distillerie is attending the TFWA World Exhibition with a dual focus: to present the Branca portfolio to international partners and mark the 240th anniversary of Carpano. 

The company is showcasing Fernet-Branca, Brancamenta, Carpano, Antica Formula, Punt e Mes, Stravecchio Branca, Borghetti and Grappa Candolini at its stand (Blue Village F13).

The aim is to give buyers and operators a broader view of the portfolio, bringing together brands with distinct identities, categories and consumption occasions.

This, says the company, creates a commercial conversation that extends beyond individual products to the role that the wider portfolio can play within market-specific assortments and future range development.

A central feature of Branca’s 2026 presence will be Carpano’s 240th anniversary. The brand’s story began in Turin in 1786, when Antonio Benedetto Carpano developed the formula that gave rise to the Vermouth category, combining wine with herbs and spices, according to the company. Today, the brand operates across international markets.

Carpano will have a dedicated space within the Branca stand, with guided tastings and signature serves on offer.

More broadly, Fratelli Branca Distillerie will present its brands as a complementary portfolio spanning a range of drinking occasions, from aperitivo and cocktails through to after-dinner.

The stand will feature a cocktail bar for tastings and two meeting areas for conversations with buyers and partners.

“TFWA gives us the opportunity to discuss the Branca portfolio with our partners as a coherent whole, across markets and consumption occasions,” said Manuela Savardi, International & Domestic Sales Director at Fratelli Branca Distillerie.

“Travel retail is a particularly important channel in which to strengthen the visibility of established brands while creating opportunities for broader assortments and reaching an international consumer base.

“Carpano’s 240th anniversary gives this year’s presence a distinctive focus within a wider commercial conversation about the long-term development of the portfolio.”

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