UK Travel Retail, global cruise lines and ferry partners are among the targets for Wild Tiger Spiced Rum RTD

Indian Rum brand Wild Tiger is previewing Wild Tiger Spiced Rum RTD Premix in a can at TFWA as part of a new development chapter.

With a soft launch in Cannes, it’s a fresh direction for Wild Tiger with a new format, international structure and renewed ambition to target the global RTD and travel-retail markets.

Wild Tiger RTD Premix is available in two flavours: Spiced Rum Cola and Spiced Rum Ginger. Each comes in a 250ml “rebellious-looking can” at 5% ABV, delivering Wild Tiger’s signature “spice-forward” character in a convenient format.

The relaunch is backed by Wild Tiger Beverages UK, a new company headquartered in London, which brings together Wild Tiger founder Gautom Menon, and travel-retail specialist Rob Penn of Concourse Display Management.

Roll out is slated for the new year, initially targeting UK travel retail, select high-end Indian restaurants and bars, and global cruise line and ferry partners. Airlines and duty-free retail are on the expansion radar following the initial launch in the travel-retail channel.

Gautom Menon, Founder of Wild Tiger stated: “Travel retail is where my heart is and where traveller discovery happens. We’re building this RTD specifically for ferries, cruise lines and airport lounges. It’s an easy, high-quality format that lets travellers experience Wild Tiger’s Indian spice-forward character in a single can, wherever their journey takes them.”

Rob Penn of Concourse Display Management added: “Travel retail is about limited time, high curiosity and memorable experiences. Wild Tiger’s spiced rum profile gives us a genuine point of difference, while the RTD format makes it ideal for travellers on the move.”

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