Bain’s 21yo Double Cask LEP expected to be a hit among DF&TR consumers

By Luke Barras-hill |

Andy Watts, Distell Head of Whisky Intrinsic Excellence.

The very first cask strength whisky to land in South Africa has been tipped for success in global travel retail.

Bain’s 21-year-old Double Cask from Bain’s Cape Mountain Whisky is a new, special expression exclusive to the channel available in a one-litre bottle, non-chill filtered and bottled at 46.8% ABV.

Luke Maga, Managing Director Travel Retail, Distell International said: “Exciting innovations from new world whisky producers such as Bain’s have driven growing interest in the category and we’re confident that Bain’s 21-year-old Double Cask will appeal to global travel retail consumers who are increasingly seeking innovation, exclusivity and new flavours.

“A flourishing cocktail culture and whisky’s aspirational image have helped recruit new consumers into the whisky category which in turn has inspired a wave of new world whiskies from emerging distillers.”

FINISHED IN EX-SHERRY CASKS

The 21-year-old expression started life as Bain’s Cape Mountain Whisky before spending ten years in older American oak casks before being transferred to seasoned Amontillado and Manzanilla sherry casks for a final six years of maturation.

Only three of each sherry cask were selected for the final whisky, which is dark and rich amber in colour and boasts complex layers of fruit and spice from the seasoned sherry casks that marry with the sweeter notes of the single grain whisky.

Andy Watts, Distell Head of Whisky Intrinsic Excellence, added: “Innovation is vital in our industry and although I have crafted many cask finishes, the combination of two different cask finishes is a first for me.

“This coupled with the fact that the whisky is the oldest Bain’s release to date makes for an exciting product launch. I hope that Bain’s 21-year-old Double Cask brings as much enjoyment to our consumers as it has to me over the years since I first envisioned the project.”

Bain’s Cape Mountain Whisky is produced at the James Sedgwick Distillery situated close to the foothills of the Bainskloof Pass, a mountainous terrain that navigates through the Cape Mountains.

The brand places a firm emphasis on sustainability at the distillery where natural resource protection remains central to the team’s decision making.

Recycling spent grains, collecting Co2 released during fermentation to use in carbonated drinks, and treating waste water onsite are among a number of sustainability initiatives to have been initiated at the distillery.

Distell Global Travel Retail released the limited edition and travel retail exclusive 10-year old Bain’s Cape Mountain Whisky last year.

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