Beauté Luxe to distribute Mäurer & Wirtz’s brands in Africa

By Luke Barras-hill |

Beauté Luxe has partnered with Mäurer & Wirtz group to distribute its 4711 and Tabac brands in Africa.

The items can be found in pharmacies in countries including Rwanda, Uganda, Burundi, Tanzania, Ethiopia and Djibouti.

4711 Original Eau de Cologne ‘has been soothing the body, mind, and soul’ for more than 225 years, says Beauté Luxe, and is available in excess of 65 countries.

Meanwhile, the Tabac Original scent ‘is a unique and inimitable fragrance that has been accompanying tradition-minded perfume lovers for 60 years’, adds Beaute Luxe.

Pictured right is Beauté Luxe Chief Executive Officer David Dayan.

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